Persuasion is at the heart of successful campaigning. It is about making people feel. And then giving them the tools to act.
So whether you want people to buy your product, support your cause, make a donation, or work more effectively in your organisation, we will help you persuade them through strategic, creative and executional excellence.
Great creative is an idea that encapsulates the strategy in a way that engages your target audience. It is borne out of insights gained from real conversations with your target market. Great creative captures the hearts and the minds of your audience, persuading them to action.
We work with you. We listen to your needs and together we design and produce effective campaigns that will achieve your aims. And, because unlike most agencies, we have a full suite of production and post-production faculties, your campaign dollar goes further. So you get a great campaign. On time and on budget.
Successful campaigns require the right mix of branding and social marketing. Strong branding builds the relationship with your audience and product, so that each time you talk to them, be it online, on TV or in person, they know you, they like you. And most importantly, they listen to you. Social marketing changes behaviour, prompting your target market to act.
We don’t have a “B” team we just have the best people in the business.
With nearly 20 years’ experience in the advertising industry, Dee Madigan is a Creative Director who has developed integrated campaigns for some of the world’s largest brands, including HSBC, Coca-Cola, J&J, Unilever and Nestle.
She has been a winner or finalist at almost all major Advertising awards, including Cannes.
Dee understands the need for creativity as a tool to persuade an audience; she understands that effective messages are always based on brand truths and she knows how to develop and roll out a truly integrated campaign, from TV ads and traditional media, through to digital and social media.
Stuart is an experienced agency account director having worked in digital and advertising agency roles for the past 11 years across all disciplines. He has played a leading role creating and executing integrated campaigns for a broad range of Australian brands including Flight Centre, CBUS, and ANZ, through to global brands like Cisco and Savills.
In the last five years Stuart was the head of digital, advertising and production services at EMC, playing a lead role developing and executing over 50 member based organization, not for profit, environment and government campaigns.
Now as Managing Director of Campaign Edge, Stuart brings his years of strategic, creative and executional excellence to our client team.
Paul is an award winning digital media specialist with a focused career within the digital and multimedia arenas spanning more than 20 years. His passion is to demonstrate how digital strategy can have a positive impact on the objectives of a business.
He has managed the successful concept, specification and development of large websites and web application projects for clients spanning public and private sectors. Paul’s role in Campaign Edge is to define and execute the channel development, digital marketing and conversion goals for the diverse range of clients and the audiences they are targeting. He has worked closely on a large number of state-based election campaigns and more recently he ran the Digital Strategy for the ALP during the 2015 QLD state election.
Qualitative & Quantitative research
User research, experience strategy & testing
Stakeholder & campaign workshops
Digital campaign strategy
Design & web development
Mobile application development
Social media community management
SEO & SEM
Measurement & Analytics
TV & radio production
Infographics & animations
Visual effects & motion graphics
CAD & dispatch management
Media planning & buying