The Campaign Edge Digital Fundamentals is a full-day intensive professional development program.

Fundamentals has been carefully designed to assist political staff with improving their online communication with their local community by equipping them with:

  • A sound understanding of digital-first principles.
  • An understanding of the leading social media and digital advertising platforms.
  • Skills to plan and design compelling content.
  • A technical understanding of how to leverage existing CRM-Facebook targeting integrations and platforms including Facebook Business Manager.
  • When and where to advertise online.

Sessions are designed with local political considerations, including legislation and regulations, in mind to ensure that participants walk away with genuinely useful skills they can apply from the moment they walk out the door.


Friday, 9 July


Places at Digital Campaigning Fundamentals are strictly capped to ensure that our training facilities remain COVID safe.

Cost: $750 exGST

Billing: Political Staff
Including: Electorate Officers, Personal Staff, Advisors

Digital Campaigning Fundamentals has been approved for staff to claim against training budgets for federal MOPS employees.

The NSW  Department of Parliamentary Services has previously offered this course. Claims will require the detailed course outline, which will be sent to participants as they register their interest.

Billing: All Other Participants
Union Organisers, Volunteers, Campaign Managers, Party Office/Secretariat Staff

Digital Campaigning Fundamentals has been designed to lift digital communications capacity across the labour movement, and to elect progressive governments and representatives that will build the kind of Australia we all want to be a part of.

Invoices can be made out to your organisation; please indicate in the sign up form where appropriate.

Payment must be received prior to course commencement to guarantee your place.


The first thing you need to know is that Campaign Edge runs campaigns that matter, campaigns that actually make the world a better place. That sounds all Pollyanna, but it’s true.

Campaign Edge is a full-service marketing and advertising agency that combines the most experienced strategic and creative minds with state-of-the-art digital and production capabilities.

We work with unions, Labor party branches and individual offices, and social good outfits across Australia to deliver real political outcomes for elected officials, change makers, and campaigners.


For more information don’t hesitate to contact Megan Lane, Senior Account Director.
0424 437 949  |