SES VIC: 15 To Float

15 to Float


Campaign Edge was engaged by Victoria SES to create a winter flood awareness campaign.
When developing the strategy for the campaign we looked at research recently completed by the University of NSW Water Research Laboratory that showed a car could float in just 15 cm of water. We decided this was such a compelling fact that we designed the creative around it. For the ad we recreated the experiment in a float tank to show that 15cm (the height of a pen) was all it takes to float a car. The campaign was rolled out across digital, radio and print executions and received more than 1m views of the ad from free media coverage alone.