PROJECT DETAILS

ALP Queensland: 2015 State Election

PROJECT DESCRIPTION

Campaign Edge won the pitch to run the creative and production for the 2015 QLD state election and provided all of the agency services with Post Production partner Cutting Edge.

Our ECD Dee Madigan created and oversaw all aspects of the election campaign advertising, including TV, Radio, Outdoor, Digital and Social Media channels.

Dee worked with party officials and researchers to develop the strategy, and the creative rollout of the strategy across Queensland. This included regionalising every advertisement to make sure it had the greatest impact on its target audience.

Our digital team, under the direction of Dee and our digital strategy director Paul Judge, also came up with a cost effective and time efficient Facebook data acquisition and re-targeting campaign that focused activities and re-marketing to swinging voters only in 15 key marginal seats. The results of the digital work was a game-changer, with the creative seen by the 1.3 million target audience members 4 times, and with a click through 8 times the Facebook average, the sites received 212,093 visitors and allowed us to push localised electorate based re-marketing to 2.3 million audience member and get 675,647 visitors to our how to vote websites in the last 4 days alone.
 

QLD ALP: Trust

 

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QLD ALP: Sacked