Cancer Council: Digital Strategy, application development and digital marketing


Campaign Edge has developed a long lasting relationship with all Cancer Council branches across Australia. We have worked for multiple state branches to develop applications, websites and digital marketing campaigns that drive engagement and donations for this important cause.

Recently we have undertaken a national audit covering all digital channels across all states and territories, in order to understand the efficiencies that could be gained from a centrally dispersed digital network of systems. This 4-month strategy project culminated in a revised digital strategy that sets out the digital road map for the next 5 years. This included provision for digital marketing, CMS requirements, mobile consideration, user experience needs, migration, server solution and design.