PROJECT DETAILS

SDA – No One Deserves A Serve

SDA TV Advertisement

PROJECT DESCRIPTION

Over 85% of all retail and hospitality staff are abused on the job – a percentage that is not only alarming high, but completely unacceptable. With the SDA (the retail and hospitality workers’ union) we set out to increase awareness of this fact and encourage customers to stop, reflect, and change their behaviour towards retail and hospitality staff.

Leading up to Christmas, one of the busiest retail periods of the year, we released a series of online videos and television ads reminding customers to keep their cool and check themselves when they check out.

The videos resonated across the nation with news outlets, bloggers and social media platforms sharing, commenting and engaging with the campaign at a record level..

The campaign of the 2017 Christmas period, No one deserves a serve was the union movement making headlines and standing up for its members.