Airbnb has redefined the way people travel and holiday. But, as is often the case with innovative industry disruption, lobbying by traditional competitors coupled with a government trying to keep on top of the rapid changes can mean serious challenges for the disruptor. That’s where Campaign Edge came in.
With our extensive experience in government and policy issues, our team developed a multi-platform campaign to sell the benefits of Airbnb beyond the usual audience of travellers, to reach the political decision makers.
Using real stories and strong supporting facts, we delivered a clean, on-brand campaign for the worldwide company that hit home to our target market.
Keep the Doors Open for Airbnb - more than a campaign, it’s a movement to keep paving the way for a forward thinking, share economy that is now an essential part of the NSW economy.