In late 2015, the NSW Government introduced changes to the Retail Trading Act to allow retail trading on Boxing Day. In 2018, the SA Government followed suit.
Why does corporate Australia have holidays that retail and fast food employees are expected to work?
Our SDA Boxing Day campaign reminds people that opening retail and fast food stores on Boxing Day costs employees time with their loved ones, and that some things shouldn’t be for sale.
The Boxing Day campaign achieved over 950,000 impressions across TV and digital, and impressively achieved a completion rate double that of the industry benchmark and a click-through over 4 times the standard.