Bicycle Queensland

The Big Beach Ride

Following the success of the Brisbane to Gold Coast ride, Bicycle Queensland approached us about creating a new ride event on the Sunshine Coast.

From public consultation, we created The Big Beach Ride. The focus here was on attracting families to a manageable ride and a fun day out.

We created the branding, website, content and social media campaign for this inaugural event. We also tied this into their existing booking system.