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Cancer Council Australia

National Digital Strategy

Cancer Council Australia commissioned Campaign Edge conducted an extensive national audit, encompassing all digital channels across states and territories. The primary objective was to identify potential operational efficiencies within a centralized network of digital systems. This thorough 4-month strategy project resulted in the formulation of an updated digital strategy outlining the path for the next 5 years.

The strategy prioritized the optimisation of existing systems and the transition to a unified, centralized solution tailored to better serve each State and Territory. The project delved into various critical areas, including contact governance, gap analysis, user experience, Audience Journey planning, branch branding requirements, digital marketing strategies, CMS prerequisites, mobile considerations, migration plans, server solutions, and design.

This significant project involved a nationwide digital strategy initiative, meticulously defining customer and business needs for all 9 Cancer Councils across Australia and conceptualizing a comprehensive nationwide digital solution for the charity’s future. The extensive national audit encompassed all digital channels across states and territories and culminated in an updated digital strategy outlining the roadmap for the next 5 years.

This encompassed provisions for online marketing, CMS requirements, mobile considerations, user experience enhancements, migration planning, server solutions, and design. Notably, it also included a comprehensive cost-benefit analysis projecting digital cost savings and revenue growth opportunities.

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Name

Sydney

Sydney

Suite 1, 79 Myrtle St, Sydney NSW 2008

02 9184 0852

Brisbane

Brisbane

90 Victoria St, West End Brisbane QLD 4101

07 3013 6282

Melbourne

Melbourne

Suite 207/430 Little Collins Street Melbourne Vic 3000

03 8687 2159

Darwin

Darwin

3/40 Cavenagh St, Darwin City NT 0800

08 8980 5700