Digital strategy and developmentPreview

Cancer Council

Digital strategy and development

Campaign Edge has developed a long lasting relationship with Cancer Council branches across Australia. We have worked for multiple state branches to develop apps, websites, and digital marketing campaigns that drive engagement and donations for this important cause.

In 2016 we undertook a national audit covering all digital channels across all states and territories to identify efficiencies that could be gained from a centrally dispersed digital network of systems.

Our 4-month audit delivered a revised digital strategy for Cancer Council Australia the defined a digital roadmap for the next 5 years. This included provision for digital marketing, CMS requirements, mobile consideration, user experience needs, migration, server solution, and design.

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