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Action Week

Dementia affects close to half a million Australians. But that number is set double in the next 25 years.

Many Australians will start experiencing the impact of dementia among their own family and friends in the coming years.

Despite this, many Australians believe most people living with dementia are old, frail and living under care. But this belief is mistaken.

People living with dementia can continue to live rich and active lives many years after diagnosis.

Campaign Edge worked with Dementia Australia to deliver the 2020 Dementia Action Week which took place from 21 to 27 September.

The “A little support” action week campaign shows how the community can help people living with dementia continue to live well for as long as possible, as well as dispelling the myth that people living with dementia can’t live well.

The integrated campaign included a national roll out on TV, Connect & Catch Up, social media, digital banners and radio.

The campaign showcased the lives of real people living with dementia – who continue to live full lives, with a few tips & tricks that allow them to manage their condition.

The campaign also included a dedicated website which released a new practical tip each day on how to better support a person living with dementia, with online activities including:

  • A home improvement planner to find out what environmental changes can be made at home of a person living with dementia
  • A Family Book which allows users to create a picture book of family and friends for a loved one living with dementia
  • A Carers Book which allows families to create a life story book to enable carers to intimately understand the person they are caring for

More work