Centre For U
The Centre for U is one of a kind for the union movement. To be located on Level 3 of the ETU building, the Centre for U will provide a one stop shop for ETU members and their families = providing over 40 benefits, services and training courses.
We worked with ETU Victoria to create an internal campaign to raise awareness of the coming of the Centre and sell the many benefits to members and their families.
We created our little ETU “tattoo man” with a 6 part video series on each to talk about the benefits of the program.
The campaign was also integrated across the union with a new website, workplace posters, social media share graphics and course book.