Play button

ETU Vic

Not So Happy Little Vegemites

OI Glass is one of the world’s major manufacturer of glass bottles – including many iconic brands such as Vegemite and VB.  It’ workers were in an industrial dispute over pay and conditions.

Campaign Edge worked with ETU Victoria to develop an online ad to raise awareness about the struggle of these workers to get a decent pay rise, despite the fact the OI Glass CEO earns $200k per week.

The “Not so Happy Little Vegemite” ad is a great spoof of an all time classic.

More work