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Fred Hollows

Carry on Fred’s Vision

This year, we were proud to help carry on Fred Hollows’ legacy, with a campaign featuring the song “Carry You”. Written by Tim Minchin and sung by Missy Higgins, this powerful and emotional song was the perfect way to encourage Australians to carry on Fred’s vision to end avoidable blindness.

12 Cracker Campaigns of 2020

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