After a number of successful campaigns, MyRepublic once again approached our team looking for a fresh take on its retail brand.
With new rules and regulations surrounding the Telco industry and its advertising, we knew we needed to push the boundaries to not produce another “safe” retail campaign like MyRepublic’s competitors.
Working closely with our client, we were able to integrate the existing brand characteristics into a new look and feel. Using brand aligned light-hearted humour and playing on stereotypes, our three TVCs targeted various audience segments promoting a specific MyRepublic product feature to each.
Our “Reality” campaign was a breath of fresh air in a traditionally boring advertising landscape.