Make it law
The "Make it law" campaign was an initiative funded by PFLAG Australia and supported by just.equal, Rainbow Families (Victoria) and Geelong for Marriage Equality, as a reaction to the proposal of the plebiscite for Gay Marriage in Australia.
With research and political commentators sharing the view that a plebiscite would not only be a waste of money but redundant with no binding law change required, PFLAG Australia, the LGBTI community, and the majority of Australians just wanted the government to get it done – all they needed was a voice.
Our Campaign Edge team joined the cause and created an anti-plebiscite campaign for PFLAG. The campaign was a success gaining a whopping 200K views online and resulted in 330,000 emails sent to MPs.