Grim Under Tim
The 2017 Queensland election was a battleground for the unions against the threat of the LNP and One Nation parties. As a leading agency in political campaigns, the Queensland Council of Unions turned to Campaign Edge to drive a member targeting campaign during the election period.
The challenge in this campaign was convincing Queensland union member voters that not only was LNP the wrong choice, but so was One Nation. Using a digital and television heavy strategy, the Queensland Council of Unions dominated the union voice – and it worked.
With the LNP maintaining their spot in opposition and One Nation winning only a single seat, Grim Under Tim was one of the strongest and hardest working campaigns in the election.