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Ratios Save Lives

In 2015 we developed a campaign with the Queensland Nurses and Midwives Union (QNMU) asking “How many nurses are on this ward?” to highlight the need for patient to nurse ratios.

The campaign was a success, with Qld Health implemented legislation establishing nurse-to-patient ratios in public hospitals.

But there is still no ratios in private hospitals or aged care facilities. Our new integrated campaign for digital, TV, and radio asked our audience to pressure private hospitals and aged care to bring in ratios.


  • 1.3 million impressions with online video performing 18% above Health and Lifestyle industry benchmarks



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