Stop the cuts in Aged Care!
Campaign Edge worked with the Queensland Nurses & Midwives’ Union (QNMU) to develop a campaign to highlight the situation that is going in private aged care facilities across Australia.
We’re in the middle of a global pandemic, but right now aged care providers are slashing nursing staff across the board and even selling off facilities, despite receiving record funding from the government.
Our aged care system has reached breaking point. It’s time for the federal government to step in and stop the cuts.
In the past few weeks, we’ve seen a disturbing trend of nursing cuts across Blue Care, TriCare, Bolton Clarke and Sunnymeade. PresCare also announced plans to sell five of its facilities shortly after receiving a $650,000 emergency payout from the federal government.
Meanwhile, the federal government has boosted funding for aged care services by $205 million since May 2020. This takes the grand total of COVID-19 government funding for aged care to $850 million.
How can private providers justify the cuts?
Simple. They don’t have to publicly report how they spend our taxpayer dollars. Clearly, it’s not going into nursing care.
Until the federal government steps in and demands where the $850 million has gone, the situation will only get worse.
Campaign Edge delivered the hero TVC, online video, and display campaign which launched in Mid September.