Future Leaders Program
Campaign Edge worked with SDA Victoria to develop a brand and online campaign to recruit SDA Members to its new Future Leaders Program (FLP).
The FLP is a training and development course for young union activists – teaching them the organising and political skills necessary to deliver the progressive change they want to see in the workplace and broader society.
The centrepiece of the brand campaign was an inspirational online video which demonstrated to young retail workers the need step up to make an impact.
The SDA Victoria had over 200 applications and approx. 50 young SDA members are completing the course this year.