Many young people under 30 who join the SDA often quit their membership within the first few weeks.
This is due to perceived high cost and sometimes even pressure from parents.
Also, many young members are unaware the union is not their employer – but independent of it.
We worked with SDA NSW to develop a video for young members who have just joined – explaining the benefits of their SDA membership to keep them in the union.
The video is automatically emailed out to new SDA members once they have signed up.