Plastic Bag Ban
As the new plastic bag ban rolls out across Australia, our client- the SDA Hospitality and Retail Workers Union- was concerned about the potential backlash from angry customers that staff would face.
After the major success of the No One Deserves a Serve campaign, we extended the campaign to Don’t Bag Retail Staff - a message to customers to keep their cool over the new bag rules.
At the halfway mark of the campaign, we had already reached almost half a million audience impressions, with 2 out of 3 people watching the entire ad. A great outcome for our client.