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SDA

Plastic Bag Ban

As the new plastic bag ban rolls out across Australia, our client- the SDA Hospitality and Retail Workers Union- was concerned about the potential backlash from angry customers that staff would face.

After the major success of the No One Deserves a Serve campaign, we extended the campaign to Don’t Bag Retail Staff - a message to customers to keep their cool over the new bag rules.

At the halfway mark of the campaign, we had already reached almost half a million audience impressions, with 2 out of 3 people watching the entire ad. A great outcome for our client.

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