Aviation workers in Australia have been one of the hardest hit by COVID-19 – with the majority of flights still grounded and likely to be in the near future.
Close to 30,000 workers have lost their jobs or been stood down, with those losing jobs also losing their leave and entitlements.
Not only that, thousands of aviation workers were being denied access to JobKeeper.
Campaign Edge worked with the Transport Workers Union (TWU) to develop a campaign to convince the Federal Government to support aviation workers through an Aviation Keeper style payment – as the airline industry was likely to suffer longer than many other sectors.
The integrated campaign was executed via TV, Facebook, press and digital display. The campaign was effective – the Government agreed to financially support aviation workers through the pandemic.