VentraIP is an Australian owned domain name service provider. It sits fourth in the marketplace behind big overseas companies such as GoDaddy and CrazyDomains.
The big overseas providers pretend their Australian – but 75% of people who have switched to VentraIP have done so because of poor service, with more than 100.000 people already switching over,.
We developed the “Happy not crappy” campaign for VentraIP – showing a typical scenario faced by business owners everyday (being stuck on hold with an international call centre).
The campaign was executed via highly targeted Facebook, LinkedIn and pre-roll video ads.