Every 15 seconds another animal dies from deforestation.
Deforestation in NSW has increased 800% between 2014 and 2016. And in 2017 the NSW Government passed deforestation laws that could lead to 8 million hectares of koala habitat being destroyed.
Such an alarming rate of flora and fauna destruction means it’s time the NSW Government realised that deforestation is no joke.
With our client The Wilderness Society, in conjunction with the Nature Conservation Council, we released a series of TV, digital, print, and radio ads – generating over 1.5 million impressions across the 6 week campaign period.
This highly visual and impactful campaign deliberately uses shock factor to show the negative effects of deforestation laws.