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DEE MADIGAN

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    EXECUTIVE CREATIVE DIRECTOR

WHAT IS THE OUTCOME YOU WANT?

That is the first question we ask our clients. Then we work with them to develop the right campaign to achieve that outcome.

It is both as simple and as complicated as that. So whether it’s changing behaviour, changing votes, changing brand perception, or changing your sales figures, we can help.

We’ll help you develop the right strategy and we’ll communicate it in a way that reaches the target market, engages the target market and ultimately persuades the target market.

We really are experts in the art of persuasion.

A full-service creative advertising agency.

From TV advertising to social media, outdoor, radio, digital and experiential. We do it all. And we do it all well.

Strategy

Campaign strategy development including research stimulus and analysis.

Creative

Concepts, writing, art direction and design across all channels.

Digital

Audience identification and targeting, data analysis, social and community management, interactive and augmented/virtual reality, web development.

Production

Full production and post-production services for all mediums.

Branding

Brand audit, strategy, rebranding, design and production.

2022 Federal Election

More Than Thanks

No One Deserves A Serve

15 to Float

Australian Labor Party

2022 Federal Election

NSW Teachers Federation

More Than Thanks

SDA National

No One Deserves A Serve

SES Victoria

15 to Float

2022 Federal Election

Australian Labor Party

Campaign Edge was the Labor Party’s lead creative agency for the 2022 federal election. We worked with the Campaign Director and researchers to develop the paid media advertising strategy. This included working out what were the most persuasive arguments against a Morrison-led coalition government and the most persuasive arguments for an Albanese-led Labor government, and then developing the most engaging ways to present those arguments as advertising, both nationally and by target seat. We produced over 500 pieces of advertising – from TVCs (BVOD and broadcast) to billboards to radio, and of course, highly targeted digital content. The result was the first majority Federal Labor government in 15 years

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More Than Thanks

NSW Teachers Federation

The NSW Teachers Federation wanted a campaign to build community support for higher salaries and better workloads for public school teachers. Our campaign was designed to persuade parents of children that investing in teachers will pay off for their children, by reminding them that it is students who miss out the most when teachers leave.  We launched an integrated campaign across broadcast TV and radio, press, social media, online video and catch up TV. The campaign also included a bespoke website and merchandise

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No One Deserves A Serve

SDA National

The SDA wanted to stop their members getting abused at work. So we developed the No One Deserves A Serve campaign. One of the most successful union campaigns of all time, and the only union ad to ever be a finalist in the Mumbrella Ad of the Year. We did it by using emotion, a key fact, a killer soundtrack and beautiful performances, reminding people that retail workers are human beings who deserve respect. The videos resonated across the nation with news outlets, bloggers, and social media platforms sharing, commenting and engaging with the campaign at a record level.

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15 to Float

SES Victoria

SES Victoria wanted a campaign to stop people driving through flooded waters.  When developing the strategy for the campaign we looked at research recently completed by the University of NSW Water Research Laboratory that showed a car could float in just 15cm of water. We decided this was such a compelling fact that we designed the creative around it. For the ad we recreated the experiment in a float tank to show that 15cm (the height of a pen) was all it takes to float a car. The campaign was rolled out across digital, radio and print executions and received more than 1 million views from free media coverage alone.

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Sydney

Sydney

Suite 1, 79 Myrtle St, Sydney NSW 2008

02 9184 0852

Brisbane

Brisbane

90 Victoria St, West End Brisbane QLD 4101

07 3013 6282

Melbourne

Melbourne

Suite 207, 430 Little Collins St, Melbourne VIC 3000

03 8687 2159

Darwin

Darwin

3/40 Cavenagh St, Darwin City NT 0800

08 8980 5700