12-days-of-campaignmas

We are so incredibly lucky to work with such amazing clients.

To celebrate the year that was, we’ve turned some of our best campaigns of 2024 into probably the worst sweaters you’ve ever seen. Because Christmas!

We’re taking a break from the 20th of December until the 10th of January.
Merry Christmas and a Happy New Year to you and yours.

DAY 1

CLIENT: NSW Nurses and Midwives’
CAMPAIGN: Give them better pay to stay

NSW’s nurses and midwives are the lowest paid in Australia. Our campaign put pressure on the NSW Government to give them a pay rise that keeps up with cost of living and pay in other states.

WATCH

DAY 2

CLIENT: ACT Labor Party
CAMPAIGN: 2024 Election
We were very excited to be part of securing a historic seventh term for Labor in the ACT election. Our campaign reminded Canberrans that after 23 years in power, ACT Labor were still delivering on their promises and governing practically and competently – including building new schools and hospitals, delivering light rail, and creating 250,000 new jobs.

WATCH

DAY 3

CLIENT: Inner West Council
CAMPAIGN: FOGO bins campaign

Our campaign for the Inner West Council dramatised how using FOGO is one of the best things a person can do to combat climate change.

WATCH

DAY 4

CLIENT: Planning Institute of Australia
CAMPAIGN: A career that makes an impact

The Planning Institute of Australia wanted to inspire young Australians to become urban planners. Our dynamic animations, personality quiz, and website showcased why urban planning ticks all the boxes as a career choice – it’s exciting, impactful, and rewarding.

WATCH

DAY 5

CLIENT: Save Our Marine Life
CAMPAIGN: Protect Heard and McDonald Islands

This campaign for Save Our Marine Life put pressure on the Environment Minister to expand marine sanctuaries at Australia’s remote and wildlife-rich territory of Heard and McDonald Island.

WATCH

DAY 6

CLIENT: CPSU Victoria
CAMPAIGN: Births, Deaths & Marriages

Our campaign for the CPSU (Community and Public Sector Union) in Victoria was influential in stopping the Victorian Government’s proposed sell-off of Births, Deaths and Marriages. We made the case that a sale of the department would mean people’s information ending up in the hands of a private company, from where it would likely be sold to the highest bidder.

WATCH

DAY 7

CLIENT: ETU National
CAMPAIGN: Dutton’s Nuclear Plan. Why?

We worked with the Electrical Trades Union (ETU) to ask the questions we all want answered from Peter Dutton about his nuclear plan, such as ‘why spend $600b to supply less than 4% of the grid?’

WATCH

DAY 8

CLIENT: HSU National
CAMPAIGN: Reproductive Health Leave

We helped the Health Services Union (HSU) launch a campaign fighting for 12 days of paid leave for reproductive health issues. With no paid ads, the campaign has already achieved 900 petition sign-ups, and 2.2K site visits on launch day.

WATCH

DAY 9

CLIENT: Gruen – The Pitch
CONCEPT: Mansplainer Hand Trainer

The Gruen brief was to create a new bodily insecurity in men, then offer a product to combat it. So we came up with the Mansplainer Hand Trainer… and won.

WATCH

DAY 10

CLIENT: FBEU NSW
CAMPAIGN: Presumptive Cancer Laws

We helped the Fire Brigade Employees Union (FBEU) raise awareness about the injustice faced by NSW Firefighters who are covered for some cancers but not others, under an outdated set of laws.

WATCH

DAY 11

CLIENT: Victorian Ambulance Union
CAMPAIGN: Ambos deserve to have a life too

Our campaign for the Victorian Ambulance Union (VAU) was launched while they were negotiating their enterprise bargaining agreement, in which a major sticking point was the amount of extra overtime paramedics have to do. The campaign’s purpose was to remind the community that ambos deserve to have a life too.

WATCH

DAY 12

CLIENT: Australian Labor Party
CAMPAIGN: Is Dutton really up to the top job?

This campaign for the Federal Labor Party asked a very simple question: ‘Is Peter Dutton up to the job?’ Judging by the many lows of his performance as a minister… he isn’t.

WATCH

DAY 1

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DAY 12

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