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    Case Study

“Cheap Move”

CLIENT: CFMEU

The CFMEU wanted to stop BHP from using their in-house labour hire subsidiary ‘Operations Services’ to pay workers 40% less than workers employed under union-negotiated site agreements.

Our campaign increased public pressure on BHP to do the right thing by highlighting just how dodgy the whole operation was – using the fact they had set up the company for just $2 – and labelling it as a cheap move. The campaign was targeted at mining towns, workers and politicians. 

Cheap Move TVC

Campaign Collateral

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