Case Study
“Website Redevelopment”
CLIENT: NSW Teachers Federation

The New South Wales Teachers Federation (NSWTF) presented us with a unique challenge. Their aim was to entirely overhaul their website with a dual purpose: to improve their capabilities for booking events and courses, and foster better member interaction. The task involved a total redesign of their information dissemination approach, coupled with an upgrade to the members’ portal experience. Previously, different member roles had to use separate logins, an inconvenience that the upgrade was designed to eliminate.
Campaign Edge came up with a tailored solution. We created a system where all content was centrally managed but had restricted access based on specific user groups. We expanded the member knowledge center, introduced limited private access for individual groups, and incorporated related documents. The new portal allows members to oversee their account records, scrutinize invoices, update personal data, schedule events and courses, and gain access to gated news and information, all under one unified platform.
We didn’t stop there. We engineered a methodology to transfer thousands of pages of content, including various image assets. This not only simplified NSWTF’s transition to the new website but also ensured a smooth user experience during the process. The end product is a responsive, user-friendly website that satisfies both NSWTF’s and their members’ needs, enabling a more engaging and accessible online journey.


