Softly is the Designer at Campaign Edge

Here’s a designer with a name to start conversations. Softly brings with her over 25 years of broad creative industry experience, and a flair for concepts, pitching, typography and colour.
Softly art-directed one of the TedX 2011 Most Inspirational Films, and won PromaxBDA Asia Best 2D Animation Design, and OneShow Design award in 2010. In 2009 she won a Mobius for Outstanding Creativity. But her happy place is a quiet corner to dig into the latest font libraries.

Softly cut her teeth on scamps, spray booths and QuarkXpress, and is still baffled by TikTok. Convinced she has the gift of tetrachromacy, Softly enjoys fixing up houses and collecting treasures.

https://www.linkedin.com/in/softlydoesitdesign