Case Study
“2022 Federal Election”
CLIENT: Australian Labor Party
Campaign Edge was the Labor Party’s lead creative agency for the 2022 federal election.
We worked with the Campaign Director and researchers to develop the paid media advertising strategy. This included working out what were the most persuasive arguments against a Morrison-led coalition government and the most persuasive arguments for an Albanese-led Labor government, and then developing the most engaging ways to present those arguments as advertising, both nationally and by target seat.
We produced over 500 pieces of advertising – from TVCs (BVOD and broadcast) to billboards to radio, and of course, highly targeted digital content.
The result was the first majority Federal Labor government in 15 years.
Albo TVC
No More Morrison TVC
Our integrated national TV and digital campaign achieved –
RESULT
The first majority Labor government in over 15 years
RESULT
A net gain of 8 seats for Labor, taking them to 77
RESULT
The highest millennial vote for Labor since 2007 at 40.2%
RESULT
We produced over 500 pieces of advertising – including TVCs, billboards, radio, and highly targeted digital content
Social
Press
OOH
Posters
