Australian Labor Party
2022 Federal Election
Campaign Edge was the Labor Party’s lead creative agency for the 2022 federal election.
We worked with the Campaign Director and researchers to develop the paid media advertising strategy. This included working out what were the most persuasive arguments against a Morrison-led coalition government and the most persuasive arguments for an Albanese-led Labor government, and then developing the most engaging ways to present those arguments as advertising, both nationally and by target seat.
We produced over 500 pieces of advertising – from TVCs (BVOD and broadcast) to billboards to radio, and of course, highly targeted digital content.
The result was the first majority Federal Labor government in 15 years.
No More Morrison TVC
Our integrated national TV and digital campaign achieved –