Case Study
“Secure Jobs”
CLIENT: ACTU
The ACTU wanted to highlight the growing problem of insecure work in Australia. And to demonstrate this was a deliberate policy of the Federal Liberal Government, and was only going to get worse under a continuing Liberal government.
Our campaign used a visual metaphor to build cut-through and emotion around the issue.
Secure Jobs TVC
RESULT
588,000 completed views on Catch Up
RESULT
Over 2 million impressions served via Facebook
RESULT
1.8 million impressions through content seeding stories
Outdoor
Posters
Merch
