We worked with Carroll & O’Dea lawyers to develop their new personal injury campaign, which is running across TV, radio, outdoor, online and social media.

The campaign uses the insight that everyone seems to have  an opinion on which lawyer you should choose,  to make the point that it would actually be best to choose a lawyer that other lawyers recommend.  

The campaign sets Carroll & O’Dea apart by injecting a bit of light hearted humour to make the point, which is a unique approach in the crowded personal injury space.

‘Advertising in the personal injury space is all same, same. It’s either a personal story or a rousing case of getting even’ said Campaign Edge Executive Creative Director, Dee Madigan.

‘You can literally switch the logo on any of these other firms’ ads and it wouldn’t make a difference’ she said.

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