Avondale University approached Campaign Edge with a unique challenge. They needed a tailored digital experience to enhance their enrolment period. The objective was to isolate this experience from the main website to concentrate on attracting prospective students and guiding them through the enrolment process efficiently.
Our journey began with an in-depth analysis of Avondale University’s goals and their target audience. We delved into the needs and preferences of potential students, aiming to understand what mattered most to them during the enrolment process.
Based on our findings, we designed a tailored information architecture that streamlined the user journey, ensuring that prospective students could quickly access the most relevant information. This strategic move was aimed at optimising the enrolment conversion rate by focusing attention on key calls to action.
To reflect Avondale University’s youthful and dynamic identity, we conceptualised and implemented a progressive design that breathed fresh life into the brand. This design not only improved aesthetics but also enhanced user engagement. We carefully curated a design template that presented the wealth of video content in a dynamic and captivating manner on all pages.
Our collaboration with Avondale University exemplifies how a well-crafted digital strategy, informed by a deep understanding of the business goals and the target audience, can yield outstanding results. The transformation of the enrolment process not only impressed our client but also positioned Campaign Edge as a go-to partner for strategic digital solutions.