“Centre For U”

The ETU wanted to provide a dedicated Centre in their North Melbourne headquarters for union members and their families, providing over 40 benefits, services and training courses.

We worked with ETU Victoria to come up with the name, branding and marketing for the Centre for U as well as creating a members’ campaign, featuring an animated tattoo man.

The campaign was also integrated across the union with a new website, workplace posters, social media share graphics and course book.