Case Study
“Change Your Reactions”
CLIENT: Amaze Victoria
AMAZE Victoria wanted to raise awareness about the kinds of discriminatory behaviours autistic people are subjected to, and to educate and empower Victorians to make the lives of autistic people a little easier.
We created a campaign called ‘Change your ReActions’ – the first autism public education campaign in Australian history. The creative focuses on common situations faced by people living with autism – and how we can better identify and respond to those situations.
Supermarket TVC
Office TVC
Cafe TVC
We developed an integrated TV and digital campaign achieving –
20
%
RESULT
of autistic people and carers noticed a change in people’s attitudes towards them
80
%
RESULT
of autistic people are proud of the Amaze campaign
56
%
RESULT
recall rate for the broad community, with a 72% recall rate for those who are autistic
50000
+
RESULT
visitors during the life of the campaign to the dedicated campaign website
Web Design
Digital
OOH
