Arrow For List

    Case Study

“Change Your Reactions”

CLIENT: Amaze Victoria

AMAZE Victoria wanted to raise awareness about the kinds of discriminatory behaviours autistic people are subjected to, and to educate and empower Victorians to make the lives of autistic people a little easier.

We created a campaign called ‘Change your ReActions’ – the first autism public education campaign in Australian history. The creative focuses on common situations faced by people living with autism – and how we can better identify and respond to those situations.

Supermarket TVC

Office TVC

Cafe TVC

We developed an integrated TV and digital campaign achieving –

20

%

RESULT

of autistic people and carers noticed a change in people’s attitudes towards them

80

%

RESULT

of autistic people are proud of the Amaze campaign

56

%

RESULT

recall rate for the broad community, with a 72% recall rate for those who are autistic

50,000

+

RESULT

visitors during the life of the campaign to the dedicated campaign website

Web Design

Digital

OOH

Have a project you want to talk to us about? We'd love to hear from you.

Name

Sydney

Sydney

Suite 1, 79 Myrtle St, Sydney NSW 2008

02 9184 0852

Brisbane

Brisbane

25 Kurilpa St, West End, Brisbane, QLD, 4101

02 9184 0852

Melbourne

Melbourne

Suite 207, 430 Little Collins St Melbourne 3000

03 8687 2159