Case Study
“Cheap Move”
CLIENT: CFMEU

The CFMEU wanted to stop BHP from using their in-house labour hire subsidiary ‘Operations Services’ to pay workers 40% less than workers employed under union-negotiated site agreements.
Our campaign increased public pressure on BHP to do the right thing by highlighting just how dodgy the whole operation was – using the fact they had set up the company for just $2 – and labelling it as a cheap move. The campaign was targeted at mining towns, workers and politicians.
Cheap Move TVC
Campaign Collateral



