The University of New South Wales
Researchers at UNSW wanted to engage with Australian school students to raise awareness of local pollution and their opportunities to do something about it.
Our CleanAir Schools campaign was designed to detect impurities in school environments but with a positive focus, to encourage schools to sign up. We developed language guidelines that emphasised “air quality” not “pollution” and rebranded from “Energy Transformers” to “CleanAir Schools”.
Visually, elements were brightly coloured, and featured students in fun, school settings.