Case Study
“Seamless”
CLIENT: CPSU Victoria
CPSU Victoria wanted a campaign to educate its members about the new workforce transition arrangements for Victorian Public Sector (VPS) employees who are displaced from their current roles due to reprioritisation.
Our campaign, using simple, line drawing animation to highlight the seamless transition from one role to the next, and was hyper targeting through LinkedIn, reaching over 50,000 unique VPS workers in Victoria and generating 650 clicks to sign up to a range of courses offered by the CPSU Victoria.
Seamless TVC
Website
Graphics
