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    Case Study

“A Little Support Makes a Big Difference ”

CLIENT: Dementia Australia

Dementia Australia wanted to challenge stereotypes around people living with dementia.

As an extension of our ‘A little support makes a big difference’ campaign, we launched a series of ads during 2021 Dementia Awareness week to showcase the lives of a diverse group of Australians living with dementia – including their special tips on how they manage living with dementia.

The 2021 Dementia Action Week campaign also included carers of people living with dementia, reminding us that carers need support too.

The national campaign ran on Broadcast TV, Catch Up, Digital Display Facebook and Instagram. 

Jack

Natalie

Benny

Juanita

Our integrated campaign resulted in –

RESULT

588,000 completed views on Catch Up reaching an audience of 460,000

RESULT

Over 2 million impressions served via Facebook

RESULT

1.8 million impressions served through content seeding stories

Posters

Social

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Name

Sydney

Sydney

Suite 1, 79 Myrtle St, Sydney NSW 2008

02 9184 0852

Brisbane

Brisbane

25 Kurilpa St, West End, Brisbane, QLD, 4101

02 9184 0852

Melbourne

Melbourne

Suite 207, 430 Little Collins St Melbourne 3000

03 8687 2159