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Dementia Australia

A Little Support Makes a Big Difference

Dementia Australia wanted to challenge stereotypes around people living with dementia.

As an extension of our ‘A little support makes a big difference’ campaign, we launched a series of ads during 2021 Dementia Awareness week to showcase the lives of a diverse group of Australians living with dementia – including their special tips on how they manage living with dementia.

The 2021 Dementia Action Week campaign also included carers of people living with dementia, reminding us that carers need support too.

The national campaign ran on Broadcast TV, Catch Up, Digital Display Facebook and Instagram. 

Jack

Natalie

Benny

Juanita

Results

Our integrated campaign resulted in –

588,000 completed views on Catch Up reaching an audience of 460,000

Over 2 million impressions served via Facebook

1.8 million impressions served through content seeding stories

Posters

Social

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