A Little Support Makes a Big Difference
Dementia Australia wanted to challenge stereotypes around people living with dementia.
As an extension of our ‘A little support makes a big difference’ campaign, we launched a series of ads during 2021 Dementia Awareness week to showcase the lives of a diverse group of Australians living with dementia – including their special tips on how they manage living with dementia.
The 2021 Dementia Action Week campaign also included carers of people living with dementia, reminding us that carers need support too.
The national campaign ran on Broadcast TV, Catch Up, Digital Display Facebook and Instagram.
Our integrated campaign resulted in –