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Department of the Prime Minister and Cabinet

Website Redevelopment

In response to the specific needs of the indigenous community, it became evident that the existing website was falling short in terms of accessibility and information retrieval. The challenge lay in facilitating easy access to crucial information, particularly for users accessing the website via mobile devices, which accounted for 80% of the traffic.

Campaign Edge embarked on a comprehensive reimagining of the website. Central to this overhaul was the development of an interactive map, a pivotal tool that simplified the identification of communities and significantly streamlined the website’s information architecture. The result was a more user-friendly and intuitive website experience with a shallower information architecture.

This transformation involved the redevelopment of the site while retaining the Drupal CMS platform. Campaign Edge not only revamped the user experience but also ensured that the project met stringent security protocols. This entailed subjecting the website to rigorous testing and security assessments on federal government servers, including thorough vulnerability assessments and hacking attempts, all aimed at guaranteeing its suitability and security.

The outcome was not only the successful clearance of security assessments on the first attempt but also a remarkable increase in engagement numbers, greatly benefiting the Office of the Prime Minister.

This case study underscores Campaign Edge’s expertise in addressing specific community needs, enhancing website accessibility, and delivering results that align with rigorous security requirements, all while fostering higher engagement levels.

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