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    Case Study

“Doors”

CLIENT: Airbnb

Airbnb wanted to counteract NSW Government Fair Trading changes to home short-term rental accommodation which were being driven by traditional competitors to curtail their business model.

We developed ‘Keep the Doors Open’ – a multi-platform campaign that showcased the ordinary people who rely on Airbnb for their income, and also to highlight how important Airbnb is to opening up regional areas not always served well by traditional accommodation options, and the economic impact of doing so. As well as the traditional audience of travellers, we also targeted political decision-makers.

Doors TVC

Sue TVC

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Name

Sydney

Sydney

Suite 1, 79 Myrtle St, Sydney NSW 2008

02 9184 0852

Brisbane

Brisbane

25 Kurilpa St, West End, Brisbane, QLD, 4101

02 9184 0852

Melbourne

Melbourne

Suite 207, 430 Little Collins St Melbourne 3000

03 8687 2159