“Encounter Deep Blue Whale Skeleton Fundraising”

The Museum and Art Gallery of the Northern Territory (MAGNT) wanted a fundraiser done differently! 

 We developed an interactive website that was projected live during the fundraising event. The projection showed a blue whale skeleton and, in real-time during the fundraiser, the individual whalebones lit up with a glimmer when sold, with the names of the winning bids and their company. And then finally the bones turned into MAGNT’s brand colour pink.