Case Study
“Omnibus”
CLIENT: ETU/CFMMEU
The ETU the CFMEU National wanted to stop the Morrison Liberal Government’s anti-worker Omnibus bill.
Our hard-hitting campaign was rolled out across TV, radio, print, social media, online and outdoor nationwide, and was described by Liberal Minister Christian Porter as ‘the most disgusting piece of advertising I’ve seen’. Which was ironic given we thought he was one of the most disgusting politicians we’d ever seen.
The bill was defeated in the Senate. And Porter is no longer in government.
Omnibus TVC
Our integrated national TV and digital campaign resulted in –
RESULT
2.2 million people reached on Catch Up TV
RESULT
1.2 million people reached on Facebook, with a 20% completion rate- twice the industry average for political ads
RESULT
Over 125,000 emails were sent to crossbench Senators asking them to vote against the Bill, with a 20% conversion rate on the website
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