Case Study
“'Building' 2022 Victorian Election Campaign”
CLIENT: ETU Vic
Working with ETU Victoria, Campaign Edge developed a campaign to support the re-election of the Andrews Government in in the 2022 Victorian Election.
Victoria under Daniel Andrews’ leadership has embarked upon one of the biggest infrastructure building programs the country has ever seen. The ‘big build’ is building new roads, trains and transport infrastructure. Everywhere you look in Victoria, something is being done.
The campaign demonstrates the sheer breadth of the projects and how Victorians will stand to benefit with better infrastructure and new job creation.
61
K
RESULT
people reached on Catch Up TV
631
K
RESULT
people reached on online video, with completion rates well above industry average
1.9
M
RESULT
people reached on Facebook, with completion rates more than double the average
1.4
M
RESULT
people reached on Youtube, with completion rates above the average
Build TVC
Social
