Help Keep The World Open
Dementia Australia wanted to make Australians aware that people living with dementia often face casual discrimination and exclusion because of people’s negative attitudes about the condition
Our campaign featured people living with dementia talking to camera about their experiences of being excluded and how it made them feel. It was designed to show Australians that dementia is a condition affecting the brain- it’s what they have, not who they are. By using a positive call to action, we empowered Australians to make a difference to the way they treat people living with dementia
The campaign was executed on Catch Up TV and social media.