Case Study
“More Than Thanks”
CLIENT: NSW Teachers Federation
The NSW Teachers Federation wanted a campaign to build community support for higher salaries and better workloads for public school teachers.
Our campaign was designed to persuade parents of children that investing in teachers will pay off for their children, by reminding them that it is students who miss out the most when teachers leave.
We launched an integrated campaign across broadcast TV and radio, press, social media, online video and catch up TV.
The campaign also included a bespoke website and merchandise.
Thanks TVC
More Than Thanks TVC
We developed an integrated national TV, radio and digital campaign achieving –
RESULT
22,920,810 total digital impressions
RESULT
5,740,463 total completed views
RESULT
65,753 total click throughs
RESULT
1,796,949 views on Catch Up
RESULT
785,457 views on Online Video, with a 63.67% completion rate, 13% above benchmark
RESULT
2,230,232 views on Youtube, with a 81.78% completion rate, above benchmark
RESULT
484,232 people reached on Mamma Mia, with almost 90,000 engagements
RESULT
Solus EDM, a popular provider of digital public school newsletters, amassed 4.7 million impressions.
Web Design
Social
Press
DLX
OOH
Merch
