Case Study
“More Than Thanks”
CLIENT: NSW Teachers Federation
The NSW Teachers Federation wanted a campaign to build community support for higher salaries and better workloads for public school teachers.
Our campaign was designed to persuade parents of children that investing in teachers will pay off for their children, by reminding them that it is students who miss out the most when teachers leave.
We launched an integrated campaign across broadcast TV and radio, press, social media, online video and catch up TV.
The campaign also included a bespoke website and merchandise.
Thanks TVC
More Than Thanks TVC
We developed an integrated national TV, radio and digital campaign achieving –
22920810
total digital impressions
5740463
total completed views
65753
total click throughs
1796949
views on Catch Up
785457
views on Online Video, with a 63.67% completion rate, 13% above benchmark
2230232
views on Youtube, with a 81.78% completion rate, above benchmark
484232
people reached on Mamma Mia, with almost 90,000 engagements
4.7
Million
Amassed impressions, Solus EDM, a popular provider of digital public school newsletters,
Web Design
Social
Press
DLX
OOH
Merch
