NSW Teachers Federation
More Than Thanks
The NSW Teachers Federation wanted a campaign to build community support for higher salaries and better workloads for public school teachers.
Our campaign was designed to persuade parents of children that investing in teachers will pay off for their children, by reminding them that it is students who miss out the most when teachers leave.
We launched an integrated campaign across broadcast TV and radio, press, social media, online video and catch up TV.
The campaign also included a bespoke website and merchandise.
More Than Thanks TVC
We developed an integrated national TV, radio and digital campaign achieving –